A day packed with fun activities at the club that show the worth of amateur soccer; to the club, the community, the region, and the country. As an integral part of the KNVB team (the Royal Dutch Football Association), we helped amateur clubs get as large an audience as possible — with a television commercial, advertisement in national newspapers and active social media campaigning. As a result, thousands of people visited their club on National Football Weekend. And to show love for their club, on Jersey -Friday, hundreds of players and fans wore their team colours.