In September 2021, Utrecht hosted the first ‘Olympic Games for the homeless’.
European Life Goals Games
In September 2021, Utrecht hosted the first ‘Olympic Games for the homeless’.
One of the most important benefits of sports isn’t about being fit. It’s about having a community, a tribe, people that have your back. The European Life Goals Games is designed to empower those who can use sports to get back on track.
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The powerful campaign and brand identity is more than uplifting and energetic. It makes the players proud to get out there and participate.
Sport can be tremendously empowering. It can give people that one little spark they need to start making a change. It also provides a network of people that look out for each other #NEVEROFFSIDE on and off the pitch.