European Life Goals Games

In September 2021, Utrecht will host the first Olympic Games for the homeless.

European Life Goals Games

In September 2021, Utrecht will host the first Olympic Games for the homeless.

One of the most important benefits of sports isn’t about being fit at all. It’s about having a community, a tribe, people that have your back. The European Life Goals Games is designed to empower those who can use sports to get back on track.

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Campaign video

The powerful campaign and brand identity is more than uplifting and energetic. It is proud. And it makes the players proud to get out there and participate.

— Tom van Ketel, Stichting Life Goals
Representing the colors of Europe and the theme #NEVEROFFSIDE
Sport can be tremendously empowering. It can give people that one little spark they need to start making a change. It also provides a network of people that look out for each other #NEVEROFFSIDE on and off the pitch.
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Want to know more? Please contact Marvin Pupping.

marvin@liebeleute.com
+31 (0)6 41 85 23 61

The Masterpieces

Your Club For Everyone

The National Football Day

The Slinger app

The Fan Connectors

The Heart of Consolation

The Amsterdam Estate

The FIFPRO Gallery

The Green Club

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