For the occasion, we dress our jubilant capital in an explosion of colour that represents connection and is a celebration of recognition. We developed a clear design language. It is a flexible identity to use all year long, by Amsterdam & partners and especially by ‘Amsterdammers’ themselves. It portrays celebration, diversity, and inclusivity. We proudly present the “750 Slinger”.
The design is easily recognizable, playful, and super user-friendly. We created it with our dear friend Jop Quirindongo from LowRes Creative Studio.